Core coverages in this program
- •Third-party cyber liability (client claims)
- •Data breach response, notification and forensics
- •Business interruption from a cyber event
- •Social engineering / funds-transfer fraud
- •Ransomware and extortion
- •Media liability for website and social content
How agencies actually get hit
Agency cyber claims rarely start with a sophisticated hack. They start with one login.
- •A phished staff email gives an attacker access to a client's Meta or Google Ads account, and ad spend is drained on fraudulent campaigns
- •A shared drive or CRM export with a client's customer list is exposed, triggering breach-notification costs
- •A fake invoice or changed bank details tricks your bookkeeper into wiring money to a criminal
- •Ransomware locks your project files the week of a launch, and you miss client deadlines
- •A client website you manage is compromised and serves malware to its visitors
Why your E&O and general liability don't cover this
General liability covers bodily injury and property damage. Most errors & omissions policies exclude or tightly limit data breaches and network security failures. Without a cyber policy, the forensic investigation, client notifications, legal defense and the client's lost ad spend all come out of your pocket. Many enterprise and SaaS clients now require a $1M cyber limit in their vendor agreements for exactly this reason.
Renewing in the next 90 days?
That's the sweet spot to re-shop your coverage. KTL benchmarks your renewal across 20+ A-rated carriers — most clients see options within one business day.
Typical 2026 cyber costs for marketing agencies
Pricing follows revenue, how much client data you hold, and your security controls. These are typical ranges, not quotes.
| Agency profile | Cyber $500K | Cyber $1M | Cyber $2M |
|---|---|---|---|
| Solo consultant, <$250K revenue | $450–$900/yr | $600–$1,200/yr | $1,000–$1,900/yr |
| Small agency, $250K–$1M revenue | $900–$1,800/yr | $1,200–$2,500/yr | $2,000–$3,800/yr |
| Agency with staff, $1M–$5M revenue | $1,800–$4,000/yr | $2,500–$6,000/yr | $4,000–$9,000/yr |
Controls that lower your price (and get you approved)
Carriers now ask about these on almost every agency application. Having them in place can be the difference between a quote and a decline.
- •Multi-factor login on email, ad accounts, CRMs and shared drives
- •Separate admin access for each client instead of shared passwords
- •Call-back verification before changing any payment or bank details
- •Offsite or cloud backups of project files
The marketing agency package: professional, general liability and cyber
Most agencies are best served by three policies quoted together: professional liability (E&O with media) for claims about your work, general liability for client meetings, events and office exposure, and cyber for client data and accounts. Quoting them together avoids coverage gaps between policies and usually costs less than buying them separately.
Have Insurance Requirements From a Client?
Send us the insurance requirements from your contract, lease, vendor agreement, or licensing agency. A KTL commercial insurance specialist will review the requirements and help determine the coverage, limits, and endorsements you need.
Ready for a benchmarked quote?
A KTL specialist will shop your risk across multiple A-rated markets within one business day.